Patrik Ervell Retail Concept
Responding to Patrik Ervell’s aesthetic, our design creates a linear and reflective monochromatic environment intended to encourage appreciation of the subtler aspects of the clothing collection. The concept evokes 2001: A Space Odyssey, Dan Flavin, space blankets, and the simple beauty of materials like zinc, glass, and chalk. We emphasize throughout the materiality of light, using it to restructure the space both vertically and horizontally.
The floor is coated with zinc sheeting, which will oxidize and deform under foot traffic to create a visible history of the space’s visitors.