Swarovski Crystallized Flagship Store

Located in the SoHo–Cast Iron Historic District, the Swarovski Crystallized flagship store and lounge is an immersive retail environment showcasing Swarovski products as a branded experience. Patrons enter through the “library of crystals,” which introduces them to the store’s treasure trove of offerings: a library of 2,000 individual pieces, customizable seasonal collections, and finished jewelry by renowned designers. The street-level store and café lounge are unified with the lower level event space with a new staircase.

Much of the building’s original detail is preserved in the space, emphasizing the sleek, light look of new fixtures designed to highlight the 2,000-item collection of individual crystal pieces.